3SIXTY
Brand
Solutions
Auckland, New Zealand
3Sixty is an Auckland-based end-to-end brand deployment agency, delivering creative, print, signage, retail POS and merchandise for brands such as Spark New Zealand.
What I did
- Worked as part of the design and print team, collaborating with the printer on production
- Prepared large-format graphics, stickers, flyers and posters for print
- Created designs for Duracell, The Warehouse, Leader (packaging) and Woolworths
Leader — limited-edition packaging
Goal: packaging sleeves for two limited-edition Leader frozen lines — Chicken Kyivs and Seasoned Pork Riblets — that stand out in the freezer aisle while staying on-brand.
Tasks: lay out the artwork within Leader’s brand system; place and retouch the product photography; set the claims, badges and nutrition marks; prepare print-ready files for the sleeve printer.
Tray-label dielines (flat artwork) — front, sides and back panel with ingredients, nutrition and barcode
Dura-Seal — product booklet
Goal: a six-page square booklet presenting Dura-Seal ceramic paint, leather and fabric protection to car buyers at the dealership.
Tasks: page layout and typography; image treatment to hold the dark, high-gloss look across all pages; icons and the “how it works” diagram; print-ready artwork with bleed and trim.
Leader — Toppa range flyer
Goal: a double-sided trade flyer announcing two new products in the Leader Toppa range to food-service customers.
Tasks: layout and typography in the Leader brand style; food photography placement; product names, prices and product codes; print-ready PDF with bleed and crop marks.
Smirnoff Ice — in-store posters
Goal: retail posters for Smirnoff Ice Tea and Smirnoff Ice Original, “Smice to meet you”.
Tasks: artwork prepared and adapted for A3 and A4 formats; colour and pre-press checks for print.
