Project Overview Development of a visual identity system for a veterinary clinic in Kazakhstan, including course materials and merchandise: stickers, mugs, mug boxes and certificates.
Art Direction & Illustration The key element is a cinematic-inspired illustration style that combines veterinary themes with movie aesthetics, creating a playful yet professional visual language.
Brand Identity A cohesive identity was created for the clinic, merging veterinary elements with cinematic graphics, consistent typography and a unified colour scheme.
Merchandise & Materials Design A full set of 3D sticker designs, mugs, mug boxes and course completion certificates was developed, all aligned within the cinematic-veterinary visual style.
Result A consistent, memorable brand experience that links the clinic’s services, courses and merchandise in a visually engaging and recognisable style.
